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Assembly

For the second year of its Guest Country initiative (following the This is India show in 2016), London Design Fair presented a coast-to-coast overview of contemporary American design, with a special exhibition showcasing the work of 13 emerging and established US talents. Curated by Jill Singer and Monica Khemsurov, founders of Stateside web magazine Sight Unseen and the brains behind the roving Site Unseen OFFSITE design fairs, the Assembly pavilion showed a hand-picked selection of independent studios and rare, luxury and innovative objects spanning numerous design disciplines. With no other exhibition during London Design Festival offering such a wide-ranging spectrum of American design, Assembly provided a unique opportunity to uncover the breadth of US design talent, and catch a glimpse of the concepts, materials and thinking currently shaping the country’s contemporary creative scene.

Image Credits: Rug by Studio Proba.

WHAT WE DID FOR Assembly

Zetteler worked with London Design Fair to shine a spotlight on Assembly’s selection of US design talent, offering full PR support for the exhibition in September 2017.


LATEST PRESS RELEASES

17 Aug 2017
13 American pioneers present the best of the US at London Design Fair
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