Since its foundation in 2002 by father-and-son duo Peter and Adam Penny, Connected Pictures has been part of the revolution in the way films are made, the platforms they’re watched on and the audiences in which they engage. Adapting to every technological leap and leaning in to every cultural shift, the London-based company has become one of the most respected in its sector. Their roster of clients spans international titans such as ArcelorMittal, British Airways and Pfizer, alongside world-changing NGOs including Unicef and the Bill & Melinda Gates Foundation.
Today, under the leadership of Adam and executive producer and partner Jon Ayres, Connected Pictures conceives and creates films for brands working in healthcare, social impact, lifestyle and luxury; as well as making B2B and internal comms films for companies with a message to share. Whenever they encounter a truly captivating untold story, Connected Pictures also crafts feature-length documentaries, driven by their own passion. Whether they are racing Jaguars around the sands of southern Spain, talking people into bed for John Lewis, or inviting the Mayor of London to stand against gender inequality for #HeforShe, Connected Pictures are committed to the authentic human element behind the brands they work with and the stories they tell. They call this philosophy ‘The Beautiful Truth’.