For over 20 years, Ed Reeve and his team at Edit Photographic have produced spectacular images for a wide-ranging roster of high-profile clients, both commercial and editorial. A graduate of the University of the Arts, Ed has been immersed in London’s creative scene since the 90s, when he started his career shooting the designers, film-makers and architects who were coming to define the cultural era. Over the following years, he established a reputation for the considered composition and cinematic quality of his work, building up a prestigious client list that includes the likes of Alexander McQueen, Stella McCartney, Gucci, Nike, Ian Schrager, David Adjaye, Jimmy Choo and Ozwald Boateng, and provided commissioned photography for publications such as The Sunday Times Style, The Guardian, The Telegraph Magazine, Elle, Harper’s Bazaar, FHM, Dazed & Confused and Condé Nast Traveller. Today, his work spans both photography and film, and covers the fields of architecture, design, travel and luxury branding.
Zetteler provided Ed with social-media support and strategy guidance, helping him share the remarkable work of his studio with the world.