From a studio in Sandefjord, southern Norway, the colour specialists of one of the world’s biggest paint companies, Jotun, keep watch on the world. They tap into design trends in global cities; pore through research reports that come in from their global network of consultants; look at the ways in which our lifestyles are changing with the modern world. It’s an unfathomably complex task with a simple aim: to predict – and then create – the colours that will define homes around the globe in the year to come.
For anyone interested in colour, interior design, or global lifestyle trends, the release of the annual Jotun colour card is key date on the calendar – the moment when a year’s worth of in-depth research is revealed, and a rainbow of 36 new colours becomes available to home designers around the world.
The 2017 edition, Rhythm of Life, launches in Norway on 21 August, then makes its ways around the world over the following month