Three years ago, in a flat on Cubitt Street, King’s Cross, Tom Broughton founded a spectacle company unlike any other. In need of a name for his new venture, he turned to his surroundings for inspiration – and found it in the building yard once owned by the Cubitt brothers, Master Builders and Engineers who modernised their industry and changed the face of London. There was a clear parallel with what he wanted to achieve. Cubitts the brand was born.
Despite basing their workshop in St Pancras, Cubitts has never had a shop in the area; its three current outlets are based in Soho, Borough and, most recently, Spitalfields, which opened in September 2016. With the current headquarters too small to meet the needs of the rapidly growing business, that changes on Monday 21 November, when Cubitts opens the doors of its new HQ at 97 Caledonian Road – a corner site that has just emerged from two decades of dereliction with a spectacular redevelopment.