PATTERNITY creative studio has spent eight years uncovering the patterns in everything from the folds of a flower to the cracks in the pavement, exploring the positive power of pattern to change our behaviour and, with it, the world. Now, in its collaboration with Wellcome, PATTERNITY examines the patterns behind one of humanity’s biggest threats: infectious disease.
Through an innovative multi-platform campaign spanning window displays, film and creative workshops, PATTERNITY is working with the pioneering global charitable foundation to increase public awareness of the patterns underpinning the structure, spread and societal impact of infectious disease – and the critical work of Wellcome in eliminating it.