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Laboratory Perfumes x Danny Sangra present Room Service & Euphoria

London scent-maker Laboratory Perfumes has launched the latest instalment in its series of creative collaborations exploring the concept of smell – and this time, things have taken a rather unexpected direction. The perfumer, Aaron Firth, has this time turned to the chronically irreverent artist, photographer and filmmaker Danny Sangra and invited him to explore the idea of fragrance through film in any way he saw fit.
 
Known for his inventive, humour-laden and, often, wittily surreal short films, Sangra has previously worked with some of the most admired brands in fashion, including Burberry, Balenciaga, Miu Miu, Mulberry, Vogue and many more – cutting through cliché and pricking pretensions to create fresh and original film and illustration that connects with the brand audience in new and unpredictable ways.  

PRESS RELEASE

11 Sep 2017
Room Service and Euphoria
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