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The World's Favourite Colour

G . F Smith, supported by design consultancy Made Thought and Hull 2017, is inviting everyone on the planet to select their favourite shade, with the goal of discovering the world’s favourite colour.


Crossing cultures and continents, national borders and language barriers, age brackets and social categories, the project is one of the most ambitious and wide-ranging investigations into colour preference ever conducted, and the insights it will generate have the potential to change the way we think about colour.

The world’s favourite colour will be determined by thousands of people from all over the planet – and one of them will be awarded the unique privilege of having their name immortalised in Colorplan, the G . F Smith flagship paper range.

PRESS RELEASE

05 Jan 2017
The World's Favourite Colour
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