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Sella Concept

Sella Concept is a design studio, an architect of experiences, and a love story. Set up by Tatjana von Stein and Gayle Noonan, who met while creating and curating Clerkenwell London, the company specialises in shaping spaces that engage and inspire all who set foot in them. Thanks to a combination of Gayle’s graphic design background and Tatjana’s track record in retail and hospitality concept development, they are able to offer a full spectrum of design services to commercial clients, spanning interiors, visual identity and branding, event design and curation. So far, the duo has helped Google launch Pixel in London, Netflix make its debut in at the Cannes Film Festival and Instagram deliver its talks programme during London Fashion Week, alongside designing eye-catching and engaging retail spaces, restaurants, bars, hotels and members’ clubs. (They also designed the rather fantastic deli and workspace in our building, De Beauvoir Block.) Immersed in the art, design and hospitality world, and with a sharp focus on commercial performance and consumer behaviour, Sella Concept has a knack for making spaces that both meet business goals and surpass consumer expectations.

Image Credits: Photography by Nicholas Worley.

WHAT WE DO FOR Sella Concept

Zetteler is proud to have worked with Tatjana and Gayle since their fateful meeting at Clerkenwell London, and prouder still to be helping them embark on their new chapter by developing and delivering the publicity strategy for Sella Concept.


LATEST PRESS RELEASES

01 Mar 2018
Bringing in the Sun: Omar's Place
26 Oct 2017
Workspace culture case study: Sella Concept and De Beauvoir Block
View All Press Releases

NEWS + IDEAS FEATURES

01 Mar 2018

Building on the sun: Sella Concept designs Omar’s Place

Tatjana explains how they brought the warmth of the Med into Pimlico’s new restaurant.

15 Dec 2017

Creating Cultural Spaces: Sella Concept

Tatjana von Stein and Gayle Noonan discuss the importance of creating inspiring cultural spaces.

02 Nov 2017

De Beauvoir Block: Sella Concept

Sella Concept have blessed De Beauvoir Block with a plaster-pink and foliage-full new café.

24 Oct 2017

The space makers: Q&A with Sella Concept

The co-founders of new design duo Sella Concept share the story behind the studio.

SELECT PRESS COVERAGE

MAD ATELIER and Sella Concept
Online | 18 Jun 2018

AnOther Magazine

Mad Atelier and Sella Concept feature in Milly Burroughs' AnOther feature on navigating the joys of romantic co-habitation.

SELLA CONCEPT
Print | 01 Jun 2018

Elle Decoration

Elle Decoration falls for Sella Concept's radiant Mediterranean-inspired design for Omar's Place.

SELLA CONCEPT
Print | 25 May 2018

DECO HOME

The design duo Sella Concept are included in DECO HOME's feature on 'Good taste'.

SELLA CONCEPT
Print | 25 May 2018

Viewpoint

Sella Concept's sun-inspired design for Omar's Place is spotlit in FranklinTill's Viewpoint #41.

SELLA CONCEPT
Online | 07 May 2018

AnOther Magazine

Sella Concept takes the limelight in AnOther's article on productive and chic workspaces in London.

SELLA CONCEPT
Print | 02 May 2018

Oak: The Nordic Journal

Oak: The Nordic Journal shares intimate stories behind Sella Concept's beautifully curated London home.

Contact:

Studio 3
De Beauvoir Block
92 De Beauvoir Road
N1 4EN

hello@zetteler.co.uk
+44 (0)20 3735 5855