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Swedish Design Moves

Set up by the Swedish government and spearheaded by Visit Sweden, Swedish Design Moves is a four-year initiative set up to share the country’s creative innovation in architecture, fashion and design around the globe. Developed to explore the interrelationships between national culture and design, social progressivism and collaborative problem-solving, the programme held its debut exhibition at Stockholm Design Week in February 2017. During London Design Festival, 21–24 September, it arrived in London Design Fair’s Swedish Design Pavilion, presenting a selection of 11 designers and studios based in and around Malmö – now established as one of the country’s premier design hubs. As well as showcasing the craftsmanship, forward-thinking vision and boundary-pushing creativity in furniture, lighting, print design and interior objects, the exhibition introduced fairgoers to traditional Swedish food and drink.

WHAT WE DID FOR Swedish Design Moves

Swedish Design Moves commissioned Zetteler Films to travel to Malmö and create a series of films examining the people and practice behind six of the 11 participating design studios. Over the course of five days, we ventured from city streets to rural forests, met some seriously fascinating people, and created six short designer films and a project-summary piece offering an insight into southern Sweden’s vibrant creative scene.




RECENT PROJECTS

Swedish Design Moves Southern Sweden Creatives Trailer

In spotlighting the people and practices behind some of Malmö’s most innovative design studios, we explore what makes Sweden a hub for creativity.

Swedish Design Moves Southern Sweden Creatives Butler/Lindgård

Swedish textile designers Hanna Butler and Karin Olu Lindgård discuss the importance of creating products with meaning and relevance.

Swedish Design Moves Southern Sweden Creatives Swedish Ninja

In this film, Maria, founder of Swedish Ninja discusses Malmo’s burgeoning design scene...

Swedish Design Moves Southern Sweden Creatives Stoft Studio

Stoft Studio's designs are driven by a distinct narrative and focus on the emotional, visual and physical interaction that people have with objects.

Swedish Design Moves Southern Sweden Creatives Andréason & Leibel

Seventeen years ago, Swedish industrial designers Kristian Andréason and Kristin Leibel founded their design studio Andréason & Leibel.

Swedish Design Moves Southern Sweden Creatives Minus Tio

This film takes an intimate look at the inspirations and values driving Malmo-based design studio Minus Tio.

Swedish Design Moves Southern Sweden Creatives MKID

Malmo-based designer Milan Kosovic, founder of MKID, explains how his out-of-the-box approach to life manifests in his creative practice.

Swedish Design Moves Southern Sweden Creatives Trailer

In spotlighting the people and practices behind some of Malmö’s most innovative design studios, we explore what makes Sweden a hub for creativity.

Swedish Design Moves Southern Sweden Creatives Butler/Lindgård

Swedish textile designers Hanna Butler and Karin Olu Lindgård discuss the importance of creating products with meaning and relevance.

Swedish Design Moves Southern Sweden Creatives Swedish Ninja

In this film, Maria, founder of Swedish Ninja discusses Malmo’s burgeoning design scene...

Swedish Design Moves Southern Sweden Creatives Stoft Studio

Stoft Studio's designs are driven by a distinct narrative and focus on the emotional, visual and physical interaction that people have with objects.

Swedish Design Moves Southern Sweden Creatives Andréason & Leibel

Seventeen years ago, Swedish industrial designers Kristian Andréason and Kristin Leibel founded their design studio Andréason & Leibel.

Swedish Design Moves Southern Sweden Creatives Minus Tio

This film takes an intimate look at the inspirations and values driving Malmo-based design studio Minus Tio.

Swedish Design Moves Southern Sweden Creatives MKID

Malmo-based designer Milan Kosovic, founder of MKID, explains how his out-of-the-box approach to life manifests in his creative practice.

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