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Chair by Studio Truly Truly
5th October 2017

London Design Festival: Press Highlights

- words by Anya

This London Design Festival our clients’ spoilt us with an array of bold, thoughtful and experimental projects. While Camille Walala transformed Broadgate’s Exchange Square into a squishy playscape, London Design Fair exhibition, Material of the Year, shone new light on Jesmonite.

But don’t take our word for it. Below is a handful of our favourite pieces of press coverage from this year’s London Design Festival. Much to our delight each and every one sings our clients’ praises!

Creative Review: Villa Walala

“Camille Walala’s colourful graphics have been appearing all over London of late.”

A long-form feature by Rachael Steven, published on Creative Review, provides a glimpse into Camille Walala’s creative process. The interview-based feature explores Camille’s ambition to embellish cityscapes with vibrant colours, her love of collage, and the design process involved in creating Villa Walala. Speaking candidly throughout the interview, Camille speaks of the obstacles she has had to overcome to get to where she is today. “When I finished uni, my tutor said ‘it will take at least four years before you start making money’ and only in the last few years has my career started to take off properly. But I’m glad I had to struggle because I really appreciate it now.”

Camilla Walala - Creative Review

City AM: Assembly
“Another year, another London Design Fair but this year’s event was a real cracker.”

The 2017 iteration of London Design Fair had City AM singing praises. Honing in on Assembly, the “genre-twisting” US Guest Country Pavilion, the article describes the fair as exhibiting “a host of wonderful creations that lay at the intersection between art and homeware. Designers from across the world displayed object and accessories that pushed the boundaries of imagination and practicality.” The article also included several quotes from Assembly co-curator Jill Singer who describes its exhibitors as “making some of the most sophisticated  furniture, accessories and lighting on the market today.” Studio Proba and Ladies & Gentlemen Studio are singled out as exhibition highlights.

Studio Proba, Assembly - City AM

It’s Nice That: Water
“Pouring life into the white walls of the gallery space”.

It’s Nice That’s Deputy Editor, Bryony Stone, penned a piece on Peckham-based exhibition Water. The article focuses on individual designs as well as the significance of the LDF venturing to unconventional locations and exhibitions spaces. “Pouring life into the white walls of the gallery space from 19-24 September is Water, a “un-curated” experimental collaboration between 13 designers with very diverse practices, each of whom has interpreted the show’s one word theme — water — through their own unique view on the world’s most readily available resource.”

Water - It's Nice That

ICON: Camille Walala, Dean Brown (Water) and Form&Seek (Dutch Stuff)
“Camille Walala has made it her mission to bring colour to her adopted city of London, but her trademark style looks set to go global.”

The October edition of ICON is filled with LDF goodness, plenty of which are Zetteler clients. Camille Walala takes centre stage as the magazine’s cover story with an eight-page article, written by editor James McLachlan, featuring inside. Elsewhere, Laura Snoad examines whether Form&Seek’s new brand, which launched at London Design Fair as part of Dutch Stuff, symbolises a new direction for independent design. The magazine also includes a profile of Water exhibitor Dean Brown. “With a solid foundation and an impressive back catalogue, as well as commercial and critical success, a strong network of manufacturers and collaborators, and, most importantly a keen sense of curiosity, Brown is on the way up.”

Camille Walala - ICON

Wallpaper*: Assembly, Dutch Stuff, Restoration Station and Villa Walala  
“It wouldn’t be London Design Festival without one of Camille Walala’s vibrant and playful installations popping up in town.”

London Design Festival saw Wallpaper* “traverse the city from corner to corner” reporting on the “unmissable highlights” as the exhibitions launched and the events unfolded. We were delighted that not one, not two, not even three, but FOUR Zetteler clients got a shout-out: London Design Fair exhibitions Dutch Stuff and Assembly, as well as Restoration Station and Villa Walala.

Restoration Station - Wallpaper*

Designboom: Restoration Station
“The range references the lives of the charity’s team of volunteers, each of whom unleash their creative skills to craft their own expressive and lively pieces.”  

Milan-based Designboom published a feature on Restoration Station’s collaboration with Yinka Illori, a project that saw the social enterprise’s volunteers “revamping broken pieces into working designs that are embellished with an experimental interplay of colour and personality.” The article was interweaved with a hearty helping of images taken by the lovely Dan Weill.

Restoration Station - Designboom

BBC London News: Villa Walala
“[Villa Walala] is what London needs at the moment.”

Villa Walala featured on BBC London News with journalist Louisa Preston describing the installation as “a dramatic splash of colour” that creates a ”surprise and playful environment”. The feature includes an interview with Camille in which she speaks of outdoor installations  as a powerful means to  part of make design more accessible.

Camille Walala - BBC London News

Dezeen: Material of the Year
“Encased within the Jesmonite, the lichen creates delicate dappling effect across the sculptures' surfaces.”

Freelance design writer and editor Ali Morris indulged us with an article dedicated to Jesmonite, London Design Fair’s Material of the Year. The feature, that was published on Dezeen, examines London-based artist and designer Zuza Mengham’s angular sculptures which are crafted from mulched British lichens and Jesmonite and features an in-depth interview with the designer.

"There was quite a bit of experimentation to get the desired effects in the patterns," Zuza told Dezeen."I tried a few techniques and eventually found the best way to establish the colour ways was to create it first in the liquid part of the Jesmonite component and then I could take parts of this and apply layers repeatedly using the same samples of colours which were all pre-mixed."

Material of the Year - Dezeen

Metro: Water
“An art show responding to water’s pivotal role in existence”.

Jordan Cluroe And Russell Whitehead, founders of London-based design studio 2 Lovely Gays, included Water in their round-up of London Design Festival highlights, published in the Metro. The exhibition was one of a collection of events and exhibitions popping up in South East London, a relatively new addition to the London Design Festival trail.

Water - Metro

Material of the Year: The Evening Standard: Homes & Property
“Ariane Prin is making hundred of rectangular Jestomine tiles. Mosaic-like, they will line her ambitious bar-style installation”

Barbara Chandler highlights Jesmonite as the latest trend to take the design world by storm. The two-page article, published in The Evening Standard’s Homes & Property supplement, features Material of the Year exhibitors Ariane Prin and Zuza Mengham.

Ariane Prin, Material of the Year - Evening Standard

CNN Style: Villa Walala
“Your career is booming off of this aesthetic that you have created.”

Design journalist and commentator Max Fraser examines the prevalence of interactive design at this year’s festival for CNN Style. The four-minute films kicks off with Max visiting Villa Walala. In between testing the structure for its bounciness (“oh it’s firm, it’s very firm”), Max interviews Camille about the project. “People want colour,” says Camille, “it is a quick fix of happiness.

Camille Walala - CNN Style

Vogue: Water
“Billed as "a showcase of ideas", you can expect far more than a lesson in the importance of water.”

In Vogue’s round-up of unmissable London Design Festival events, Acting Editor Sam Rogers highlights Water as a festival must-see. “Mayfair may be the new district this year, but last year's debut design trail, the South East Makers Club Design Route, is still making waves,” he writes. “Not least thanks to Peckham's Copeland Gallery which will host 13 designers - including Unit Lab, Fernando Laposse and James Patmore - exploring the theme of our most abundant, and arguably precious, material: water.”

Water - Vogue
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