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Infinity Loop by Heretic
16th February 2017

#WorldsFavouriteColour: Gaggero Westaway, Lindow, Vandling

Puns, jokes and double entendre aside, there’s something fantastic about putting three people of differing professions — looking out on the world with difference perspectives — on the same spot and asking them the same question. As G . F Smith continues its search for the world’s favourite colour, we asked designer and inventor Clara Gaggero Westaway (one half of invention agency Special Projects), artist and sugar mouse aficionado Tom Lindow and graphic designer Therese Vandling to tell us a little about theirs. 
All three of these exceptional humans reflect different sides of Zetteler, so it’s hugely satisfying for us to see how their chosen hues differ, and to get a little personal insight into their brilliant minds. Clara is an innovator and designer and has been a client of Zetteler as Special Projects. Tom is an artist and has been a key member of The Z List — his delicious and delightful sugar mice and elegant poster prints continue to sell out and have been some of the most popular items since the online shop launched. And where would we be without Therese Vandling? Aside from her work with Heretic being available on The Z List, Therese is the immense graphic design talent behind our LDF pack — a unique guide to 2016’s London Design Festival curated by Zetteler. 

Read what they have to say about their favourite colours.

Clara Gaggero Westaway

What's your favourite colour and why?
My favourite colour is white, with a hint of blue in it. This is the colour of snow, of clean air and fluffy clouds.

What does the word colour mean to you?
Colour to me is a language. A very international language.

What's your first or most vivid memory of colour?
Snow. White snow, kilometres of white landscape, sunlight bouncing everywhere. The white Alps against the bright blue sky and the black silhouette of the trees.

Tom Lindow

What's your favourite colour and why?
I love any colour given the right situations. Even yellow, and very occasionally purple. A deep red seems to consistently make me feel pretty damn good though. 

What does the word colour mean to you?
Colour is the most important thing there is. It’s the closest I can imagine to being the meaning of life. Energy vibrating at different frequencies: principally the same things behaving differently. It couldn’t be a better metaphor for living. Colour is perceived as surface but one day they’ll prove it’s what makes steel hard and water wet. Unless they did that already.

What's your first or most vivid memory of colour?
As a teenager someone once suggested to me that colour was analogous to music. Scales like gradating tones of colour. Mind. Blown.

Therese Vandling

What's your favourite colour and why?
This is an impossible question, I don’t have a favourite colour, I love colour combinations, but I have always been drawn to green. It’s woods, calm, lush, life

What does the word colour mean to you? 
Fun, Communication, Mood  

What's your first or most vivid memory of colour?
I had an intensely satisfying dream as a kid that was a bit like a TV test screen but a million times better, I think it was one of those half asleep dreams and I can remember being annoyed being woken up from it, I could never quite remember what it looked like but the feeling was amazing. 

Visit worldsfavouritecolour.com to share yours.
#GFSmith #WorldsFavouriteColour

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