About us
Our story
“We’re not particularly interested in doing things as they’ve been done before. Zetteler has always followed a different path. “After a degree in management and sustainability back in 2001, three years at the BBC, and five helping Mr & Mrs Smith grow internationally, I set out on my own in 2012 and I haven’t looked back. Within a year, what started as a handful of freelance projects led to a host of major clients – from individual creatives and small businesses all the way to global companies and international embassies. Since then, we’ve gone from me sitting on my floor with a laptop to a beautiful, busy office nestled just off Broadway Market teeming with incredible – and incredibly driven – humans. These days, ‘Zetteler’ is so much more than my surname. “Our clients enjoy the fact we interrogate their every detail to make them the best version of themselves. That’s our job. We are committed to the basic principle of being extremely bloody useful to our clients and, ultimately, to making the world a better place. We’re never going to lose that drive. We hire for it and we deliver on it. Being part of this curious team and the community we’re building around us is exhilarating.” – Sabine Zetteler, founder and managing director
Consultancy
Film
PR
Our team
We all have our own areas of expertise and experience – from arts institutions and design giants to global thought leaders – and that’s the advantage of Zetteler: when you work with us, you work with all of us.
Sabine Zetteler
Founder + Director
Sabine is a communications specialist with over 15 years’ experience following her degree in management and sustainability. After beginning her career at the BBC she shifted her focus to design, architecture and film in 2012, first as an independent PR consultant and then as the founder of Zetteler. Now with an enthusiastic team alongside her, Sabine champions the work and ideas of the creative people, brands and community collectives who are making a positive impact on the world – and ensuring her own company does the same. Sabine is also a committed volunteer for several charity initiatives and social enterprises and is a trustee for human rights charity Standing Voice.
Rupert Evans-Harding
Head of Strategy
Having spent eight years in communications for Dieter Rams’ design powerhouse Vitsœ, Rupert has developed a finely honed brain for big-picture strategic thinking, and a talent for telling brand stories – as well as an intimate, hands-on understanding of the design process. A history of art graduate, Rupert is equally impressive outside the studio, and can be found hiking or biking (both mountain and motor) his way around the countryside.
Emily Ward
Communications consultant
Emily arrived in London from Bradford, with a pit-stop in High Wycombe to pick up a degree in furniture design. After graduating, she spent three years embedded at London Design Fair, where she became marketing and communications manager, and acquired a forensic understanding of the London design scene, which she brought to Zetteler in summer 2017. Alongside her industry knowledge, Emily has honed a clear-eyed capacity to cut through to the heart of an issue – a huge benefit when it comes to developing effective PR and marketing communication strategies.
Chris Hayes
PR coordinator
Landing in London from Limerick, Chris is an artist, writer and all-round creative polymath with a first in fine art. Before he joined Zetteler, Chris learned about design and communications while in-house at the Design Museum, started editing his thrice-yearly publication The Emotional Art Magazine, worked at a gallery, receiving grants and awards for his own art, and writing about topics such as biennales and gentrification, Adam Curtis and contemporary dance, #MeToo and art-world scandals, for Dazed.
Anthony Leyton
Editor
Anthony is a multitasking freelance writer, copywriter and editor with a background in travel, design, food and snarky emails about punctuation. He has worked in editorial for over 15 years – editing books, putting magazines together, developing tone of voice for international brands, and penning website copy, press releases, ecomms and more for clients large and small. He has been at the heart of Zetteler since the company’s beginnings in 2012, when Sabine convinced him to commit his typing finger to helping champion her expanding list of clients.
Andy Dunn
Film Director
Zetteler’s resident filmmaker has been working with Sabine since they met at the BBC, where Andy spent 12 years making music and arts documentaries. In the years that have followed, he and Sabine have collaborated closely – shooting, editing and directing films about the creative brands, people and initiatives that Zetteler represents. In 2019, Andy released Last Stop Coney Island, his acclaimed documentary on the life and work of New York street photographer Harold Feinstein.
Team photography by Jessica Klingelfuss
8 Andrews Road
London
E8 4QN