British Flowers Week

British Flowers Week (BFW) is an annual celebration of seasonal British flowers and the talented people behind them.

Whether driven by a growing appreciation of seasonality or the economic need to bolster domestic industries, contemporary British flower growers and floral designers are on the cusp of seismic change – revitalising the sector to be environmentally conscious and creatively forward-looking.

Buying British flowers creates jobs, nurtures local communities and is increasingly recognised as a more thoughtful alternative to factory-farmed imports. Many of these growers champion agroecological methods – a holistic approach to farming that considers the entire system from soil to consumption – while British-grown flowers significantly reduce carbon footprint and enhance biodiversity. BFW’s 2025 campaign invites the public to discover a burgeoning network of growers, designers and retailers working at the forefront of flowers.

Newly led by the trade association Flowers from the Farm since 2024, British Flowers Week aims to champion the sustainability of seasonal flowers and the vital economic contribution of this industry with a fresh vision and renewed energy.

WHAT WE DO FOR British Flowers Week

Working closely with Flowers from the Farm, Zetteler is excited to ramp up the energy for British Flowers Week – an initiative to promote locally grown and seasonal flowers, a much-needed alternative to the madness of importing flowers from across the world. Through a dedicated PR campaign, communications strategy and social media guidance, we’re excited for new ideas about flowers to take root.

britishflowersweek.com