Flowers on the Edge is an annual creative floristry platform that seeks to push the boundaries of what people expect from floristry, and to spotlight those who have committed to working seasonally and sourcing responsibly year-round – celebrating season-led floristry as a serious and growing movement within the industry.
This platform was founded and is curated by Olivia Wilson of Wetherly and Cissy Bullock of Wildstems, two season-led floral designers united by their shared drive to raise awareness of season-led floral design, support the resurgence of the local, agroecological cut flower sector and position floristry firmly within the creative industries.
Flowers on the Edge returns for 2026, announcing an ambitious programme that is part exhibition, part campaign, part community-building initiative, and includes some of the most exciting, boundary-pushing florists working in the UK today: Mille Fleur, Liberty Lane, Jam Jar Flowers, Fiona Pickles, Pyrus, Thistle by Nature, Kidge, Daisy Zoom, Joanna Game and Leigh Chappell.
WHAT WE DO FOR Flowers on the Edge
Seasonality is an important part of living sustainably, whether that’s in food or flowers. The Zetteler team appreciates how the florists in Flowers on the Edge approach the rhythm of nature as a creative challenge, showing how working with local plantlife and nurturing community is its own art form. To help spread that message, we’re working with Liv and Cissy to promote their efforts.