Groundswell

Dubbed the Glastonbury of farming, Groundswell is an annual two-day event for farmers and people interested in food production. Bringing together food policy experts, AgTech leaders and eco-driven growers, the eclectic programme places an emphasis on practical skill sharing – creating a better food culture for a healthier planet.

For the 2025 edition at Lannock Farm in Hertfordshire, Zetteler is curating a panel putting non-extractive materials, regenerative practice and the built environment into the conversation, connecting the dots between agriculture and architecture for the first time in the festival’s history.

WHAT WE DO FOR Groundswell

With the likes of Material Cultures, Msoma Architects and Tuckey Design Studio among its clients, Zetteler cares deeply about how architects are rewriting the rules of architecture through the use of non-extractive materials. We were delighted to have the opportunity to take part in the festival.

groundswellag.com