Published by Spotlight Press, Max Fraser’s comprehensive guide is a snapshot of the design scene today, a celebration of creativity and a practical tool for Londoners and visitors alike. Published in 2015, the fourth edition details 150 new and established hotspots of the capital’s thriving design scene: covering its boutiques, vintage dealers, galleries and creative workshops, as well as design-led restaurants, bars and cafés. Organised by neighbourhood, it includes user-friendly maps to help navigate, as well as interviews with and feature contributions from some of the most influential designers and design experts working in London.
Max asked Zetteler to help him launch the revamped fourth edition of the guide, released to coincide with London Design Festival 2015. We created a targeted campaign that highlighted the new features of this edition and got the guide into the right people’s hands.