In countless places across the world, children are facing upheaval, uncertainty and loss. From natural disasters to war and political turmoil, their lives are disrupted, and needs for food, safety and shelter are put at risk – as is their access to play.
UK-based charity Playrise, founded by photographer Alexander Meininger, aims to make the lives of children in disaster-stricken areas a little better. Its brave cause begins with developing a prototype play structure for delivery to and installation at NGO relief sites worldwide. Modular, versatile and easy to assemble, the structure doesn’t require structural foundations or specialist skills, being flexible enough to help in any situation.
Developed by OMMX and Webb Yates in consultation with children and NGO staff in relief sites in Africa, its revolutionary prototype is being fabricated in the UK by Setworks, with a dedicated launch in London planned for the new year.
WHAT WE DO FOR Playrise
Zetteler is leading the communication strategy to launch this unique and important project to the world – a compelling example of the role and impact of design as a force for social good.