Equal parts Arab and British, Samar Maakaroun grew up speaking Arabic, French and English, and through her 20+ years of experience leading ambitious branding projects, brings the same cross-cultural fluidity to all her work. Samar has worked with the world’s biggest design studios including Pentagram, M&C Saatchi and Apple, and delivered transformative projects, such as helping Apple build their brand in Arabic. Founding Right to Left studio in 2021, a London-based design studio known for their bi-lingual and bi-scriptural work, she brought together a multicultural cohort of designers to marry typographic approaches and put cultures in conversation. Research-led, overflowing with curiosity and rooted in nuance, Samar’s works across brand design, from strategy to digital-content development, consultancy and editorial design.