Showcasing 26 of Norway’s craft and design trailblazers, Structure was created by a trio of pioneering Norwegian organisations: the designers’ union Klubben, contemporary craft resource Norwegian Craft and the globally renowned paint manufacturer Jotun. Exhibiting at Ventura Lambrate in Milan in April 2016, Structure aimed to bring together the best of contemporary Norwegian creativity and vision, and foster ground-breaking collaborations and manufacturing partnerships in a single state-of-the-nation design and craft exhibition with a global audience.
Following our work alongside Klubben during 100% Norway 2015, Zetteler was invited to join the launch team for the Structure exhibition, introducing the new initiative to the UK design community. As well as coordinating all Structure’s PR outreach, we set up the exhibition’s social presence and developed its strategy in preparation for what will be one of the highlight shows of Milan 2016. As a result of its success, we went on to work with the follow-up exhibition Everything is Connected, and also with Jotun on the launch of its 2017 colour card.